The 5 Reasons You Haven’t Started a Blog Yet
For the vast majority of people on this planet, a blog is utter nonsense and completely unnecessary. Not only would it take away from the more important things in their day-to-day lives, but it would add even more irrelevant blather to an already bloated cyber-world — one bursting at the seams with dead or dying blogs. For a small minority of people, however, taking the time to conceive a purpose for a blog, set one up and then commit to growing it can be a very noble pursuit — and one that can pay dividends for their brand.
So the question is, which category do you fall in? Or rather, what category would you rather be in? If you have every reason to be online blogging but haven’t yet taken the leap, see if any of the following objections is the reason for your resistance. Getting beyond it is easier than you think.
Objection #1. I have nothing to blog about. You do. If you are alive and breathing, you have something to write about. If you are passionate about something, you have something to write about. If you are in business, you most certainly have something to write about: your business. The point is to get up and running. If you don’t know what your “voice” is now, it will come.
Objection #2. I’m a dinosaur and the technology is too complicated. That’s what almost all of your peers are thinking too. But guess what? Those very few who have decided blogging is for them are already ahead of you and everyone else with the same mindset, and they’re reaping the rewards. Get out of the “dinosaur” mentality and recognize that learning new technology is not a matter of age, but simply a desire to be successful. It’s the same approach that’s made you this successful in life so far, isn’t it?
Objection #3. Blogs are for the new generation of vain, exhibitionist youngsters who have no shame and no restraint on what they’re willing to divulge about themselves. Yes… but only for a very small segment of the blogging world. On the flipside, you’ll find the people you admire most out there blogging as well — and not about trivial things. They’re writing about their industries and trends and things that genuinely move them.
Objection #4. No one will read what I have to say. That’s possible, but your level of involvement in your blog will dictate how valuable others will find it. Quality will always bring people back. If you love your business and enjoy what you write about, that’s all that matters. At least you’re leaving a footprint out there in the Web world. If you’re consistent and write quality posts though, readers will find you.
Objection #5. I don’t have the time to maintain it. Like anything, the more you cultivate something, the stronger it will be. Blogging doesn’t have to be an everyday pursuit. Posting four, three, even two times a week is fine. As long as you’re maintaining it and showing that it’s being cultivated. There’s nothing more depressing than coming across yet another blog with a great title and a great tagline, but hasn’t been updated since September 2007. What happened? Remember, you can always delegate the management of your blog to someone in your business.
It takes very little to be up online talking about your product, service, brand, business or opinions. Consider whether any of the above objections are ones you’ve been spinning around in your mind. Then take the next step.
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