June 14, 2009
By chris
Comments
Posted In
Previous
Next
Web: Freihofer’s Run for Women blog
Leading up to the 2009 Freihofer’s Run for Women 5k, we integrated a blog into the race’s Web site and have since been writing, posting, and spreading the world to help build excitement for the 2010 race. One challenge was to duplicate the Web site that the race’s PR firm, Rueckert Advertising, designed, so that the switch between the Web site and the blog would appear seamless. We took a WordPress theme called Elements of SEO, gutted it, and then added elements from the Web site so that the look and feel were essentially the same between the two sites.
The blog was set up as a sub domain of the main site, so it helps with search engine rankings. In fact, the blog comes up page 1 in Google when you use several search terms related to running.
One downside is that owing to the extreme customization we did with the theme design, there are a couple glitches when you view the blog in Internet Explorer 7. The blog looks fine in IE 8 as well as all other browsers (Safari, Firefox, etc.), so this is something we’re keeping an eye on with future releases.
Related posts:
- Video: Freihofer’s Run for Women Promo Video
- For Sports Professionals, Web Marketing is Key
- The Transparent World
- blue.0 in the News: Getting social in women’s racing