November 24, 2009

By chris

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blue.0 and Partner Rueckert Advertising Win PRSA Social Media Award

I’m happy to say that blue.0 and partner Rueckert Advertising & PR has won the Public Relations Society of America Capital Region Chapter’s Empire Award for Social Media. This was based on the work that we did for the 2009 Freihofer’s Run for Women, an elite 5k race that takes place in Albany, NY every year. We used blogs, Twitter, Facebook and YouTube to help increase race registration 19% over 2008, resulting in 4,029 women signing up to run — a record field.

In 2008, Rueckert Advertising won top honors in the Empire Award’s “Integrated Campaign” category for its comprehensive public relations program for the race. They’ve been the race’s PR firm for 14 years and do an excellent job. I’m happy that we’re able to work with such a great company.

More here.

Related posts:

  1. blue.0 in the News: Area Duo Help Rueckert Advertising Win PR Award
  2. blue.0 in the News: Local Road Race Sees 19% Increase in Entries
  3. blue.0 in the News: Getting social in women’s racing
  4. Web: Freihofer’s Run for Women blog
  5. Interview: How Ironman Champ Chris McCormack Uses Social Media


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