Archive for February, 2010:

The Book is Here!

After 8 months, the book is here!

Or rather – the ebook version, which I’m going to expand into softcover in the next two months.

My goal with this book is to help people learn how to manage their own Web marketing initiatives, and by that I mean build their own Web site, blog, social media accounts, develop an e-mail marketing strategy and then tie them all together into one powerful campaign. Oh – and to be able to do it all quickly. Like in 24 hours.

In ’24 Hours to a Powerful Web Presence’ you’ll learn:

• The basics of Web marketing
• How to create your own well-design, professional Web site
• Best blogging practices
• How to set up a payment system
• How to use set up social media sites to help your brand
• How to set up an e-mail marketing campaign to connect with readers
• What search engine optimization is and how to capitalize on it
• How to tie everything together into a powerful Web presence
• And much more

For those of you who like a challenge, I’ve broken the book down into chunks of hours, so each block is devoted to a specific topic. If you follow it closely, you’ll knock it out in 24 hours.

In addition, your purchase of this book gets you access to our resource center where you’ll gain access to everything there related to online marketing. This includes very detailed step-by-step instructions on how to hone your online marketing efforts.

So who is this book for?

Anyone with a business, a brand, a hobby — something you’re passionate about, that you want to share with the world. You could be an artist, musician, athlete, coach, business owner, entrepreneur or any individual with a passion to become their own online marketing and PR agency.

A portion of the proceeds of the sale of this book benefit Under the Same Sun.

To preview the book, click here. To buy it, click here:

The Transparent World

I’m more and more amazed at the amount of information available to anyone interested in doing even the slightest research. This thought struck me when I was driving recently and a car passed me with a vanity license plate clearly intended to draw attention. I tweeted it (at a stoplight) through my phone (text message — I don’t have a smart phone). Later I realized that the driver of this other car, having never met me or even known I had seen his license plate, could find out about it and even be at my doorstep within 30 minutes.

Here’s how: When I sent my message to Twitter, I mentioned the license plate # (or, word would be more like it). The driver could have set up some software on his phone to alert him whenever a keyword appeared on Twitter — in this case, his license plate. He could look at the source of the tweet, which would lead him to my Twitter page. My Twitter page links to my personal blog. That blog links to this site, where my name’s mentioned. A quick search on Whois.net would reveal my full name and home address (assuming it hasn’t been made private). Absent that, a quick search on Google based on info on this site and other details would end up showing my address. And there you have it.

Interesting to think about. Twitter search could prove to be a gold mine for bounty hunters or intelligence services. Assuming the people they’re after are on Twitter — or tweet-worthy.