“I’d highly recommend Chris to anyone looking to harness the power of social media for their clients or company.” – Ed Parham, Director of Public Relations, Rueckert Advertising and Public Relations

24 Hours to a Powerful Web Presence
by Chris Bowcutt
Live date: February 24, 2010
80 pages (PDF) + access to companion Web site.
Preview the book.

Hi, I’m Chris, the author of this book and a guide on your journey to developing a powerful brand for your business or hobby.

And the scary looking guy over there on the cover? That’s my boss. I’m sort of his assistant. I wash his car sometimes. I can’t tell you his name or anything — he likes to be mysterious — but he’s pretty much the brains behind this outfit. It’s a bit weird because while he demands anonymity, I’ve never seen him at a photo shoot where he hasn’t been gesticulating like an intergalactic emperor.

Now, I’m convinced that anyone can learn how to manage their own Web marketing initiatives, and by that I mean build their own Web site and blog, social media accounts, develop an e-mail marketing strategy and then tie them all together into one powerful campaign.

My goal, really, is to help educate artists, musicians, athletes, coaches, business owners, entrepreneurs and any individual with a passion to become their own online marketing and PR agency.

In this book you’ll learn:

• The basics of Web marketing
• How to create your own well-design, professional Web site and blog
• Best blogging practices
• How to set up a payment system
• How to use set up social media sites to help your brand
• How to set up an e-mail marketing campaign to connect with readers
• What search engine optimization is and how to capitalize on it
• How to tie everything together into a powerful Web presence
• And much more

For those of you who like a challenge, I’ve broken the book down into chunks of hours, so each block is devoted to a specific topic. If you follow it closely, you’ll knock it out in 24 hours.

In addition, your purchase of this book gets you access to our resource center where you’ll gain access to everything there related to online marketing.

This includes very detailed step-by-step instructions on how to hone your online marketing efforts.

If you have a product, service or hobby that you’re passionate about and want to share with others, it’s time to get started!

For a preview of the book, click here. To buy it, click below:

A portion of the proceeds of the sale of this book benefit Under the Same Sun.

About the Author

Chris Bowcutt is the founder of blue.0, an award-winning Web marketing and event management firm located in Ballston Spa, NY. He helps individuals and entrepreneurs get up and running online, and consults with non-profits on how to raise money and awareness via the Web.